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Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV
Ad Title: Gay/Straight Slap
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 2004
Target: Mainstream
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Theme(s)

Consciousness Raising

Same-Sex Affection

Stereotype Twist

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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This basically soundless short animation has a man standing with his rear out as another man approaches and slaps his butt.

The two are wearing everyday clothes, and the title announces the interaction as "Gay."

Then the two men are in the same exact positions and scenario, except they're wearing baseball uniforms. The title then announces "Straight."

The intended humor and point is that there is no difference but the uniforms.

The ad is a more educational approach than a similar butt grab effort in a