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Company: Hearst Corp.
    View Company Scorecard / Contact Company
Brand: Cosmopolitan magazine
Ad Title: Footsy
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: BBDO Worldwide
Year: 1997
Target: Mainstream
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Theme(s)

Age Diversity

Coupled Cheater

Homophobia/Transphobia

Problematic Language

Theme Breakdown

AdRespect Score: 
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At a family dinner table are a man and his girlfriend, with her parents. Suddenly, between the man's legs is his girlfriend's socked foot, from across the table. She then excuses herself to get dessert from the kitchen.

Then, another socked foot arrives between his legs with a smile from her mother. She excuses herself to help her daughter.

Finally, he's shocked when he gets yet another foot in his lap, this time it's the father with a sly smile.

The announcer for the magazine says, "Sexual fantasies, what's normal... and what's not."

While it is arguably not "normal" for a father to come on to his daughter's boyfriend, it is also not normal for the mother to either. Unfortunately, this commercial only seems to impeach the latter.

The setup is remarkably similar to an American Levi Dockers commercial.

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Sergio , Montreal
I've only got one thing to say about this commercial: "What's NORMAL anyway!??!"

Bruce , Detroit, MI
Exactly what we all really want. The freedom to flirt with those who turn us on whenever and wherever we find them. Who knows what might happen?

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We Come Out Everyday... And Go All Out on the Weekend.
Company: Hearst Corp.
Brand: San Francisco Chronicle
Country: United States
Region: North America, US Regional
Year: 2006


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