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Company: National City Corp.
    View Company Scorecard / Contact Company
Brand: National City Bank
Ad Title: Jan Gilmore
Business Category: Financial Services
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Campbell-Ewald Advertising
Year: 2003
Target: Mainstream
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Theme(s)

Gay Vague

Theme Breakdown

AdRespect Score: 
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A woman dressed in a flannel shirt and jeans, standing in front of a big rig truck, says to the camera, "On the road, my rig is my office. The guys have their wives do their banking. I have a Joe at National City. He knows I'm always gone, so he set me up with free checking and free online bill paying." She's seen cleaning the truck's windows, and closing the hood.

"Now I do it all from my office." She's then working on a laptop at a diner lunch counter. "Hey, It's a lot easier than trying to get this thing through the drive-through.

"My name is Jan Gilmore, and my bank is National City."

Jan's sexuality is never dealt with, but it is certainly uncommon to see a woman shown as a trucker.

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