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Company: L'Easy
    View Company Scorecard / Contact Company
Brand: L'Easy
Ad Title: Delivery
Business Category: Retail
Media Outlets: Television
Country: Denmark
Region: Europe
Agency: Kunde & Co.
Year: 2003
Target: Mainstream
Ad Spotter: Nanna
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Two women, apparently a couple, lounge together on their couch as the doorbell rings. One says to the other, "Could you open the door, love?" The other replies, "It's probably the guy from L'easy!"

Indeed, it's a delivery man, who brings in a new computer they leased and introduces himself, "Hi, I'm Peter from L'easy." The woman says, "Great, that must be our new computer. Come on in."

The first woman notices Peter's butt as he's bent over with the box -- and her partner catches her looking.

"Oh, so you install it and everything?" asks the woman who let him in. Peter replies, "Yeah, before I leave you'll be ready to go." Looking at her partner (whom she catches looking at his rear), not the delivery man, she says, "I'm impressed!"

After he leaves, and they're back on the couch together, the second woman playfully pokes her mate with a foot and asks, "He was pretty cute don't you think?" Unsure how to reply, her partner turns back to her reading without comment.

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Mikael Boe Larsen , Copenhagen, Denmark
This ad should be listed as a negative portrayal, since the ad is strongly indicating that one of the women is more attracted to the man.

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Year: 2003

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