WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Cadbury Schweppes
    View Company Scorecard / Contact Company
Brand: Stimorol
Ad Title: Metro
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: Denmark
Region: Europe
Agency: unknown
Year: 2002
Target: Mainstream
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paid advertisement
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"Blind test, blind test -- anybody for a blind test?" asks an American man in a suit walking through the New York City subway.

"What about you, madam?" he asks a woman, who turns out to be transgendered. She offers him a kiss, to which he gives a tigerlike reply to the offer but does not kiss and moves on.

When an old Eastern European woman stands up, before she even speaks but holds a cup out to him for spare coins, the man says, "Not a 'whine' test, a BLIND test!"

The train enters a station and a young woman in a bright red coat and lipstick enters and he asks her. She says, "Sure," and proceeds to knee him in the balls.

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Andrea James , Los Angeles, CA
The description doesn’t sound too promising.

Andrew Ogus , San Francisco, CA
I don't get it at all. What is a "blind test?" Why did the girl knee him?

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Captive Audience
Company: Cadbury Schweppes
Brand: 7Up/Seven Up
Country: United States
Region: North America
Year: 2002

AdRespect Score:


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Brand: Diet Dr Pepper
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Region: North America
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Company: Cadbury Schweppes
Brand: Schweppes Tonic Water
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Region: North America
Year: 2003

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Kiss Cool
Company: Cadbury Schweppes
Brand: Stimorol
Country: Denmark
Region: Europe
Year: 2005

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Brand: Trident Splash
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Region: North America
Year: 2006

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