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Company: Diageo
    View Company Scorecard / Contact Company
Brand: Archers
Ad Title: Train
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Saatchi & Saatchi Advertising
Year: 2002
Target: Mainstream
Ad Spotter: Campbell Parker
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Three women rush to catch a train in the Tube station but have missed it.

Then, at that moment, another train arrives -- a fantasy train with disco lights flashing.

"Keep on pumping boys!" shouts a drag queen from her throne to a bevy of muscle boys who are wearing nothing but tight silver lame short-shorts and sunglasses. "Travel is so exciting, you meet the most glamorous people!" As she looms over one of them, she holds a drink and notes, "I met these two at Cockfoster's..."

Inviting the women, she says, "C'mon girls, all aboard!"

The train rushes past an older man, who is transformed into a drag queen himself, as he looks down in surprise.

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Andrea James , Los Angeles, CA
Cute.

Michael Przeniczny , Manchester, UK
This ad was shown A LOT last year and the year before. Handsome muscle men, drag queens, straight women in a non-threatening environment, *yawn.* Will the clichés keep coming? The editor mentions that this ad is pretty non-issue, I think it just perpetuates the perception that gay men have to be skimpily clad, have muscles, or be dragged up and camp as a row of tents and be a source of amusement to straight women. By the way, Cockfosters is an Underground Station in london, not a gay bar!!

Robert , Santa Rosa, CA
This ad is kind of tired, though in fairness, it is apparently at least 10 years old. Why is alcohol always related with gayness. Can't people be gay and drink responsibly if we are to be included in these ad campaigns?

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Barry's Birthday
Company: Diageo
Brand: Archers
Country: United Kingdom
Region: Europe
Year: 2002

AdRespect Score:


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Company: Diageo
Brand: Beaulieu Vineyards
Country: United States
Region: North America
Year: 2002



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Company: Diageo
Brand: Captain Morgan rum
Country: United States
Region: North America
Year: 2003


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