WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Vanilla Coke Diete
Ad Title: Ferris Wheel
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Canada
Region: North America
Agency: Cossette Communication Group
Year: 2003
Target: Mainstream
Ad Spotter: François Auclair
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Vanilla Coke Diete
Ad Title: Ferris Wheel
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Canada
Region: North America
Agency: Cossette Communication Group
Year: 2003
Target: Mainstream
Ad Spotter: François Auclair
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Theme(s)

Same-Sex Affection

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
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Various lovers appear on a ferris wheel in this Vanilla Coke commercial focused on diversity. Two of the couples are biracial, and then two young men ride by as well. One of the guys smiles lovingly at the other (they do not kiss as the other couples do), and the other fellow sheepishly moves his foot over his other.

The song translation: "If you give me Vanilla Coke, I will be nice with you. If you taste this new cola, we will be you and me together. If you seek for this vanilla taste, you will find it on my lips. If you taste this new cola, our love story will continue."

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Billy , Dallas
Wonderful, everyone touches or kisses but the gays. Thank you so much Vanilla Coke for showing us "diversity." You might as well [i]not[/i] bother to portray us in your commercials. As Joan Crawford said in [i]Mommie Dearest[/i], "if you can't do it right, don't do it at all."

David , Seattle
Here we go again -- with gays seen as "not together, not kissing, as the het couples and interracial couples are. They couldn't be farther apart in the seat, the crossing over foot could be seen as crotch protection, no kiss-- they're cartoon characters for God's sake! On 2nd viewing I did notice the shy blushing response and foot thing in a better light. On first view I saw it as him trying to get as far apart as the seat would allow. So more positive than I thought, but still no touch, no kiss for these guys.

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Flaming Dance
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Poland
Region: Europe
Year: 2007

AdRespect Score:


The Morning
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Italy
Region: Europe
Year: 2007

AdRespect Score:


Drinking and Driving
Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003

AdRespect Score:


I Want to Break Free
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:


Love Is Love (men)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



Love Is Love (women with bottle)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



Love Is Love (women with straws)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



A Tip Of The Cap To You
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2008



America the Beautiful - Super Bowl
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Business Resource Group Pride 2018
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2018

AdRespect Score:

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