WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: The Boston Beer Company
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Brand: Samuel Adams
Ad Title: A Better Six Pack
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: Big Chair
Year: 2003
Target: Gays
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This ad is a clever visual word play on the mutual reference to a "six pack" as both beer packaging and abdominal muscles, which many men work so hard at the gym to achieve.

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Brand: Samuel Adams
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Year: 2003


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