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Company: LVMH Moët Hennessy Louis Vuitton
    View Company Scorecard / Contact Company
Brand: Moet & Chandon
Ad Title: One Sound
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Kirshenbaum & Bond
Year: 1997
Target: Mainstream
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Theme(s)

Gay Vague

Theme Breakdown

AdRespect Score: 
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A series of vignettes in this champagne commercial includes two that are Gay Vague.

The first vignette has two women laying down on a blanket in a field together, an unusual situation in advertising. Middle sections have an opposite-sex couple about to kiss and a sexy woman in a bath. Then, the last vignette has two men in the back of a rowboat with a woman upfront -- another unusual arrangement.

In addition to the same-sex pairings, the casting choices also come off as somewhat gay looking. Particularly in the boat, the man at the very back (who is hard to see) appears gay.

While these descriptions may sound inexact, advertising is rarely about subtlety. A man is often either macho or sensitive, to serve the purpose of the message.

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Beauty You Give 2021
Company: LVMH Moët Hennessy Louis Vuitton
Brand: Sephora
Country: United States
Region: US National
Year: 2021

AdRespect Score:


Identify As We 2019
Company: LVMH Moët Hennessy Louis Vuitton
Brand: Sephora
Country: United States
Region: US National
Year: 2019

AdRespect Score:


It's the Beauty You Give 2020
Company: LVMH Moët Hennessy Louis Vuitton
Brand: Sephora
Country: United States
Region: US National
Year: 2020

AdRespect Score:

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