A man sees a woman he know in a very loud bar. "Hi Mel! Loud in here, isn't it?"
He asks her if she wants a drink and she asks for a Baileys. He doesn't understand her and she mimes an aromatic drink but he doesn't understand. Then, in a more interpretive effort, she makes a number of ecstatic, feminine motions by licking her lips, grasping her breasts and body. Not surprisingly, he's perplexed, so she leans in and kisses him.
The scent and flavor of her last Baileys drink remains on her breath, and he realizes the order.
He goes over to the bar to order two Baileys and of course the bartender cannot hear him. A look of worry crosses his face as he imagines having to carry out the same silent language -- and perhaps a kiss -- for the male bartender.
The tagline: "Let your senses guide you."
While straight men have no desire to kiss other men, the ad chooses to use homophobia -- the thought of kissing another of the same sex -- as its source of humor.
A longer version of the ad appears in cinemas and later at night on TV. in Australia The man returns to his friends with several glasses of Baileys and his friends seem confused at how he managed to get them/so many. He shrugs and smiles, suggesting that he too resorted to the same methods as his female friend -- allowing for perhaps a more positive read.