A beautiful woman addresses the camera, "Do you know why I have a Golf?"
She the appears in a bar and is watched by a handsome blond man. After a lot of hesitation, he finally approaches her, and says in a manly, sexy voice, "Sorry, I couldn't help but notice your mouth, I'm hypnotized."
Flattered, she thanks him. He goes on, "I need to know.." Then he completely changes his expression and his voice becomes effeminate when he says, "Where did you buy this lipstick? It is a must!"
"Oh, sweetie! Please tell me where did you buy your lipstick. It is a gorgeous color!"
The woman cringes as her voiceover continues to answer her original question: "Because the Golf doesn't disappoint me. It promises and delivers."
In the final narration: "Golf. There are a lot of reasons for you to have one of them. What is yours?"
The gay and lesbian community planned a demonstration against Volkswagen because of the commercial, but canceled it when the automaker invited a group of gay activists in for a meeting. The ad agency participated on that meeting and both Volkswagen
and the agency apologized for the homophobic campaign. As a gesture of good will, Volkswagen promised to introduce an anti-discrimination, gay-friendly job policy starting next year.