WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2019
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2019
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2019
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Biktarvy
Ad Title: Keep Loving
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: Digitas Health Life Brands
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In this HIV treatment drug ad, a man named Dimitri (not an actor) is shown at work, and he is followed through his day, including as he gets ready to go out for the evening. It also shows other people enjoying their lives and how long they've been living with HIV. In the closing shot, Dimitri is on a date and kisses his date.

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Dimitri
Company: Gilead Sciences
Brand: Biktarvy
Country: United States
Region: US National
Year: 2022

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Brand: Biktarvy
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Region: US National
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Brand: Biktarvy
Country: United States
Region: US National
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Brand: Biktarvy
Country: United States
Region: US National
Year: 2019

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Company: Gilead Sciences
Brand: Biktarvy
Country: United States
Region: US National
Year: 2025

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Company: Gilead Sciences
Brand: Descovy
Country: United States
Region: US National
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Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



Coordinate
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



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Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017



Love Sharing
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Region: US National
Year: 2017


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