WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Fanta
Ad Title: Unexpected Aerobics Teacher
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Spain
Region: Europe
Agency: McCann
Year: 2004
Target: Mainstream
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Fanta
Ad Title: Unexpected Aerobics Teacher
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Spain
Region: Europe
Agency: McCann
Year: 2004
Target: Mainstream
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Fanta
Ad Title: Unexpected Aerobics Teacher
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Spain
Region: Europe
Agency: McCann
Year: 2004
Target: Mainstream
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Fanta
Ad Title: Unexpected Aerobics Teacher
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Spain
Region: Europe
Agency: McCann
Year: 2004
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Sissies

GLBTQ+ Punch Line

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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A group of male skateboarders are contemplating descending a steep flight of stairs. One of them suggests doing aerobics instead, and he transforms into a Richard Simmons-like aerobics instructor.

He begins to do a dance in a fashion seemingly inspired by "La Macarena." One of the friends hands him a beverage to bring him back to his senses -- and back from the gay transformation.

The tagline translates to: "No Fanta, no way."

The ad earns a Negative rating because it implies that flamboyance ought to be "cured." However impossible this scenario is, the inherent message is that men ought to maintain their masculine demeanor in order to fit in with their friends.

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Flaming Dance
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Poland
Region: Europe
Year: 2007

AdRespect Score:


The Morning
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Italy
Region: Europe
Year: 2007

AdRespect Score:


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Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003

AdRespect Score:


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Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:


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Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



Love Is Love (women with bottle)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



Love Is Love (women with straws)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



A Tip Of The Cap To You
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2008



America the Beautiful - Super Bowl
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Business Resource Group Pride 2018
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2018

AdRespect Score:

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