WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Anheuser-Busch InBev
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Brand: Bud Light
Ad Title: Lingerie
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 2003
Target: Mainstream
Ad Spotter: Mayer Margolis
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paid advertisement
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The scene is the interior of a department store. A sales lady talks a man into trying something on. He agrees and goes to the dressing room. The woman turns to another saleslady and says, "That's three Bud Lights you owe me."

The man comes out of the dressing room wearing lingerie and then two other men also come out of dressing rooms wearing the same. They look at each other and run back inside.

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Becca , Pittsfield, MA
It's hard enough for transgender people to deal with their own bodies and feelings, as well as ridicule from people around them. Out of the respect all people should have for one another, this ad should never have been created.

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Region: North America
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AdRespect Score:

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