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American Airlines - Choice

Company: American Airlines
    View Company Scorecard | Contact Company
Brand: American Airlines
Ad Title: Choice
Business Category: Airlines
Media Outlets: Social Media
Country: United States
Region: North America
Agency: TM Advertising/Temerlin-McClain
Year: 2000
Target: Gays
Ad Spotter: Brian Penrod
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Though it resisted actual advertising for years while it courted the gay market through sponsorships and events, American's first online ad campaign, carried on gay.com, touted its place in the community.

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