WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Iglo - Train

Company: Unilever
    View Company Scorecard | Contact Company
Brand: Iglo
Ad Title: Train
Business Category: Packaged Foods
Media Outlets: Television
Country: Germany
Region: Europe
Agency: McCann
Year: 2001
Target: Mainstream
Company: Unilever
    View Company Scorecard | Contact Company
Brand: Iglo
Ad Title: Train
Business Category: Packaged Foods
Media Outlets: Television
Country: Germany
Region: Europe
Agency: McCann
Year: 2001
Target: Mainstream
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It is remarkable that an entire ad campaign is dedicated to the gay couple, with a supportive portrayal of a same-sex couple. But the humor could have been more sophisticated and aimed at issues other than stereotypes.

Yet the intent was to leverage the idea that gay men are tastemakers.

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