--->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
paid advertisement



Anti-Violence Campaign - Comments

Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
Company: Anti-Violence Campaign
    View Company Scorecard | Contact Company
Brand: Anti-Violence Campaign
Ad Title: Comments
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anti-Violence Campaign in-house
Year: 1996
Target: Mainstream
none

A series of comments from people speaking to the camera about gay people and AIDS. One man asks, "Who cares?" A young woman offers, "AIDS, it's their fault."

"So what, some fags get beat up," says an average guy. "You're such a fag," snarls a Kevin Bacon looking man. The comments start overlapping, interspersed with angry, slow motion yelling of epithets by others.

The closing text says, "Hate. It's not human."

While this is a debatable tagline, the shocking language of the public service announcement surely got some attention.

none

Fyndra , Bedminster, NJ
This commercial is condemning such speech, not condoning them. I don't understand why it's being called negative.

Jeffery , Goose Creek, SC
For one, the tagline can be construed as very negative. Imagine if the first few words before the tag line were "go ahead and..." It then sounds almost like an order. Besides that, I feel the language and over all feeling of the dialog is just inappropriate.

Sandy , Goose Creek, SC
The tagline can be construed as very negative. Imagine if the first few words before the tag line were, "go ahead and..." It sounds almost like an order. besides that, the language and over all feeling of the dialog in the whole thing is just inappropriate.

Camp Crusader , Regina, SK
The ad is low budget and badly executed, but it's obvious that the intention is to provide a message against hate speech. The technical elements used are clearly meant to make the hateful characters seem monstrous and inhuman. It's just ineffective because everyone knows that hate IS human, that's why it's a problem. This ad is badly executed and does not address the real problems, but it's intention is to be gay-positive. It shouldn't be slammed by the Commercial Closet just for being poor on talent and budget.

Sam , Overland Park, KS
I am a super progressive liberal gay man but I strongly disagree with quite a few of these negative ratings. This being the one I am most opposed to.
I understand that people say it sounds like the commercial is saying to hate homosexuals and that homosexuality is unhuman, but thats very obviously not the message when you combine the visuals before.

Roberta , Bremerton, WA
Oh dear. I actually had to watch this one a couple of times to figure out what it was really trying to say - and therein lies the rub - I think they probably had the best of intentions but it's so hopelessly muddled and unclear that there's no real resolution. These are obviously "humans" and they, well, hate. But then what? It's so muddled it comes off as just ugly and a bit off.

none


Chained
Company: Anti-Violence Campaign
Brand: Anti-Violence Campaign
Country: United States
Region: North America, US Regional
Year: 1996


I Can't Make Him Stop and I Can't Make Him Go
Company: Anti-Violence Campaign
Brand: Anti-Violence Project
Country: United States
Region: North America, US Regional
Year: 2005


Building A Safer Community
Company: Anti-Violence Campaign
Brand: LGBTQ issues awareness
Country: United States
Region: North America, US Regional
Year: 2002


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2022 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement