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Magnum - Magnum Pride

Company: Unilever
    View Company Scorecard | Contact Company
Brand: Magnum
Ad Title: Magnum Pride
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2017
Target: Gays
Ad Spotter: Alfred Verhoeven
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Magnum teamed up with the Gay & Lesbian Alliance Against Defamation (GLAAD) to create a rainbow-colored ice cream bar, available for June Pride month. Trans actress Laverne Cox helped promote the effort.

Unilever is making donations from sales to benefit LGBT advocacy organizations.

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