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Dockers - Inside Out

Company: Levi Strauss & Co.
    View Company Scorecard | Contact Company
Brand: Dockers
Ad Title: Inside Out
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 1998
Target: Gays
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In this special insert to OUT magazine, Levi Strauss salutes 10 openly lesbian and gay persons as youth role models (and clothing models) for its Dockers Khakis, as well as announce that it was "making a contribution to organizations working to help gay youth and to combat homophobia in schools."

Each ad includes a brief description of the person's accomplishment.

They include: "Party of Five" actor Mitchell Anderson, athlete Bruce Hayes, "My So Called Life" and "Rent" actor/performer Wilson Cruz, former boy scout James Dale, "Will & Grace" writer/coproducer Max Mutchnick, youth advocate Rea Carey, actor and writer Guinevere Turner, good Samaritan Thomas Rollerson, writer Brad Gooch, photographer Eve Fowler.

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