Company: Kellogg Co. View Company Scorecard | Contact Company Brand: Special K Ad Title: Own It Business Category: Packaged Foods Media Outlets:
Australia/New Zealand Agency: JWT Year:
2016 Target: Mainstream
Kellogg notes that "7 out of 10 women have an ‘I hate my body’ moment every single week. Special K thinks it’s time to ditch the doubt." In a series of vignettes meant to celebrate women, one brief snapshot includes two women kissing.