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Bud Light - Bud Light Party: Labels

Company: InBev
    View Company Scorecard | Contact Company
Brand: Bud Light
Ad Title: Bud Light Party: Labels
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2016
Target: Mainstream
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In a continuation of the "Bud Light Party" campaign in an election year, featuring comedian/actors Seth Rogan and Amy Shumer, the pair announce that the party is for everyone: men, women, and "people of alllll genders." Amy adds, "But, you know, gender identity is really a spectrum. And we don't need these labels." Seth follows: "Beer should have labels, NOT people."

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3 a.m. Adventure
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2007


Be Yourself (Guys)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (Girls)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (women)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Bottle
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Diverse/Males
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Diverse/Female
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Pair
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Dance
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


Latin
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


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