--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Lucky Charms - LuckyToBe 100% Me

Company: General Mills
    View Company Scorecard | Contact Company
Brand: Lucky Charms
Ad Title: LuckyToBe 100% Me
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency:
Year: 2013
Target: Gays & Mainstream
none

Starting off with an iconic marshmallow rainbow, one of the "charms' in Lucky Charms cereal, and happy music, the commercial makes a series of pronouncements in title cards:

"Being different is not an issue, or a problem. It's lucky. Being unique and colorful and expressive and unapologetic are all very lucky things to be. So we raise our spoons to the lucky ones. To those living life on their terms and loving every single second of it."

Then it promotes its website LuckyTo.be and its Twitter hashtag (#LuckyToBe) followed by a rapid series of words: unique, proud, open, interesting, brave, strong, loved, loving, recognized, alive, amazing.

none

Be the first to comment on this ad!
none


Drag Show
Company: General Mills
Brand: Yoplait Double Cream
Country: Israel
Region: Middle East
Year: 2003


Masseuse
Company: General Mills
Brand: Yoplait Whips
Country: United States
Region: North America
Year: 2005


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement