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Brahma - Beer Goggles

Company: InBev
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Brand: Brahma
Ad Title: Beer Goggles
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Brazil
Region: Latin/South America
Agency: Euro RSCG Worldwide
Year: 2003
Target: Mainstream

Walking cautiously into a total dive, a young man asks the bar tender for a Brahma — uh, please. Instantly the world is transformed. The bar is spotless and the clientele is fresh. Turning back around, the young man is surprised to see the bartender is a knock-out beauty, "Thank you, ma'am." With a masculine voice, the gorgeous bartender replies, "Thank you, sweet cheeks."

(In Portuguese, saying "thank you" is gender-dependent.)


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