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DiGiorno - Drag Football

Company: Kraft Foods
    View Company Scorecard | Contact Company
Brand: DiGiorno
Ad Title: Drag Football
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2006
Target: Mainstream
Ad Spotter: Ellen Finney
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Coaches of two opposing teams are in a press conference eating pizza.

With a slice of pizza in one hand, one of the coaches says, "I wanna thank my rival coach here for getting my favorite pizza delivered. That was a class act. Thanks coach."
Chuckling, the other one replies, "It wasn't delivery."
This causes a frenzy among the reporters and the first coach who then says, "What? If this isn't delivery, we'll play the entire game in..."

The scene then cuts to his football players wearing dresses with the crowd laughing at them.

The opposing team blows a kiss at one of the men in a dress and another gets tackled, after which he looks up at the football player on top of him and asks, "Is this dress too sparkly?"

This ad receives a Negative rating because the ad blatantly pokes fun at the fact that these men are in dresses. It is ridiculous for football players to come out onto the field in anything but their uniforms and if left at that, the ad would not receive a negative rating. However, the commercial crosses the line from an equal rating to a negative rating when they show players being tackled and wondering if they have "too sparkly" of dresses.

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