A piece of gum appears to be generating something like an electric current.

A girl tries the gum, and is warped into a haystack where's she's kissing a man. The man is then warped onto the driver's seat of a car where he is kissing another girl. After this kiss, the new girl is suddenly on a sofa kissing a different man, who is already kissing a different girl in the shower. This girl is quickly shown in a nightclub kissing a different man. She then proceeds to kiss another woman, to the man's shock and amusement.

The ad earns an Equal rating for nonchalantly including a female-female kiss and the reaction to the two girls kissing at the end of the video isn't one of condemnation.