WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Tylenol PM - Welcome LOGO

Company: Johnson & Johnson
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Brand: Tylenol PM
Ad Title: Welcome LOGO
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: North America
Agency: Viacom in-house
Year: 2005
Target: Gays
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With just a logo of its own (one with a rainbow oval) in this 10-second congratulatory spot, an announcer says, "The makers of Tylenol PM welcome LOGO, the new home for gay America on television. For pain and sleeplessness, stop, think."

The ad supports the historic debut of LOGO, the 24-hour gay channel from Viacom.

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