WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Toyota - Family Car

Company: Toyota Sydney City
    View Company Scorecard | Contact Company
Brand: Toyota
Ad Title: Family Car
Business Category: Automotive
Media Outlets: Print
Country: Australia
Region: Australia/New Zealand
Agency: Communications Factory
Year: 1992
Target: Gays
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One of the earliest gay-positive ads, this promotion for a local dealership in Sydney developed a cult following around the world because of the dearth of such imagery. It rang true for many gay families, especially for those that include dogs.

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