--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



IKEA - Bedside Cabinet

Company: IKEA International
    View Company Scorecard | Contact Company
Brand: IKEA
Ad Title: Bedside Cabinet
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Karmarama
Year: 2005
Target: Mainstream
none

In this series that mocks designers, "Van den Puup, Elite Designer" sits in bed with his pooch, flipping through a catalog. He begins to read an article called, "This Season's Dog… And Their Haircuts," but is distracted by an Ikea ad on the opposite page.

A red cabinet is pictured, priced at £49. He screams out in horror and rushes off to the sink to wash his hands.

Although the ad never deals directly in sexuality, at first it may seem to be a classic gay designer stereotype. What takes this ad, and campaign, to the next step is that the humor is not derived primarily on the man as a sissy, but more on his pretension, and occasional outbursts. In some cases, he appears slightly macho.

none

Be the first to comment on this ad!
none


Living Room
Company: IKEA International
Brand: IKEA
Country: United States
Region: North America
Year: 2006


Wardrobe (TV)
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005


Meaningless Bed
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: North America
Year: 2005


Lamp
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005


Wardrobe (print)
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005


Bedroom
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005


Monday Cabinet
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005


Get Organized, Part 2
Company: IKEA International
Brand: IKEA
Country: Australia
Region: Australia/New Zealand
Year: 2003, 2002


Get Organized
Company: IKEA International
Brand: IKEA
Country: Australia
Region: Australia/New Zealand
Year: 2002, 2003


A Woman or Nearly
Company: IKEA International
Brand: IKEA
Country: France
Region: Europe
Year: 2002


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement