Simon , Chicago
Maybe the gay guy should fight him like Bruce Lee would, and then at the end we say "Unfortunately, not everyone knows Karate" or something of that sort.

Fyndra , Bedminster, NJ
The victim in this commercial isn't necessarily supposed to be gay. "Faggot" isn't always an accusation of being gay, it's (unfortunatelly) an all-purpose insult for some people.

Eric , Torrington, CT
This ad is just absurd..."hate" is an emotion that is by far one of the MOST human elements of life. Animals are only hateful if they have been TAUGHT it by humans. And one of the other comments is right, "faggot" can be used as an all-purpose insult for some people...Heck, I'm bi and I use "gay" as a derogatory remark.

A.K. , Austin, TX
I don't see exactly why this got a negative rating. I think it was a good start in the anti-violence commercials. I see nothing in this commercial that implies that being homosexual is wrong. It's a commercial that's speaking out against violence based on a person's perceived personality. "Faggot" is an all purpose insult that is used against straight people, too. I see this commercial as stating that the thugs' behaviour is inhuman and wrong. Aren't you being a little oversensitive in this case?

Vanessa McDaniel , Columbus, OH
I'm not sure why this is negative. This subject NEEDS to be getting attention.

Alexis , New York
If you look at the commercial, it looks as if it's telling you to hate gays because they are not human. The pause is not dramatic; look at it again.

ZB , Notts. UK
I think it's ok if it's trying to show him (the gay guy) as a victim. However, it also comes across as that he's effeminate/weak and the straight guys are strong/tough which is straying into stereotype.