This campaign was featured on billboards, taxi tops, phone kiosks and gay-focused print media in key markets like San Francisco, New York, Los Angeles and Philadelphia, as well as in football-mad mid-sized markets including Cleveland, Houston, Dallas, Las Vegas, Atlanta and San Diego. Billboards were rejected in markets in Florida, Tennessee, Iowa, Arizona, Indiana and Wisconsin.

The two football player models, who in real life are an architect/opera singer and a Mr. Gay.com Universe semi-finalist, were photographed at the Stanford University football stadium.