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Delta Airlines - Wouldn't You Look Fabulous In Snow? (guys)

Company: Delta Air Lines
    View Company Scorecard | Contact Company
Brand: Delta Airlines
Ad Title: Wouldn't You Look Fabulous In Snow? (guys)
Business Category: Airlines
Media Outlets: Print
Poster/Outdoor
Country: United States
Region: North America
Agency: Community Marketing
Year: 2004
Target: Gays & Mainstream
Company: Delta Air Lines
    View Company Scorecard | Contact Company
Brand: Delta Airlines
Ad Title: Wouldn't You Look Fabulous In Snow? (guys)
Business Category: Airlines
Media Outlets: Print
Poster/Outdoor
Country: United States
Region: North America
Agency: Community Marketing
Year: 2004
Target: Gays & Mainstream
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This ad and others from the campaign appeared in Atlanta's alternative paper Creative Loafing, as well as national gay media.

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Anna , Los Angeles, CA
This is an effective ad for people who have the money to fly and ski. The obvious reference to "snow" as the white guy, wearing white pants no less, only adds to the suggestive tone of the ad and its targeting toward gay men of color. There's certainly no shortage of white guys on the slopes! This is a positive ad overall.

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Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2005


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Company: Delta Air Lines
Brand: Delta Airlines
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Region: North America
Year: 2005


Delta Connects You To the Ones Who Matter Most
Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


Wouldn't You Look Fabulous In Snow? (gals)
Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


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Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


Successful Partnership with the Community
Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America, US Regional
Year: 2003


Get More Beads, More Often - New Orleans
Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


Been to South Beach Lately?
Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


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Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


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Company: Delta Air Lines
Brand: Delta Airlines
Country: United States
Region: North America
Year: 2004


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