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Diet Dr Pepper - Fishing

Company: Cadbury Schweppes
    View Company Scorecard | Contact Company
Brand: Diet Dr Pepper
Ad Title: Fishing
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Y&R
Year: 2000
Target: Mainstream
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An older man sits on a dock fishing and talking to a can of soda. "Folks think it's odd you're going around in that diet can, when it's obvious you taste more like regular Dr. Pepper, but if that's your thing..."

Earl then just waves his hand as if it's no big deal, and the camera angle now reveals that he's wearing red knee stockings and women's high heel shoes.

At that moment, a friend of his floats by in a boat and Earl yells, "Mornin' Hank!" A closeup of Hank, who has a blased look on his face, reveals dark red lipstick, big red dangling earrings and a funny necklace.

The narrator then says, "It's true, Diet Dr. Pepper tastes more like regular."

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Andrea James , Los Angeles, CA
It’s always cute when it’s nonjudgmental.

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