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Travelocity.com - The Roaming Gnome

Company: Sabre Holdings Corp.
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Brand: Travelocity.com
Ad Title: The Roaming Gnome
Business Category: Travel/Tourism Bureaus
Media Outlets: Print
Country: United States
Region: North America
Agency: McKinney & Silver
Year: 2004
Target: Gays
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The much used gnome concept appears in Travelocity's ads, this time with a gay twist. In a series of Polaroid photos with handwriting on them, this series is a variation on the general media comments, with the same photos.

The second shot shows the gnome packed in a suitcase among the "thong-like thingies." In the second one, with the leaning Tower of Pisa, the note reads, "Happens to the best of us. (Not me, of course.)"

The third shot shows the gnome has replaced a guard in the guardhouse at Buckingham Palace, but dressed like the queen with the note "Queen for a day."

The sixth photo has the gnome on a beach facing the rear end of sexy man in a bathing suit and the note, "Oh my! Coconuts galore..."

And finally, the seventh has him staring at the Michelangelo sculpture David, his conical hat strategically covering the genitals, but with the note, "Sighhhh."

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