WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Virgin Cola - RuPaul

Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Cola
Ad Title: RuPaul
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Ground Zero
Year: 1998
Target: Mainstream
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Cola
Ad Title: RuPaul
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Ground Zero
Year: 1998
Target: Mainstream
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Cola
Ad Title: RuPaul
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Ground Zero
Year: 1998
Target: Mainstream
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Cola
Ad Title: RuPaul
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Ground Zero
Year: 1998
Target: Mainstream
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Cola
Ad Title: RuPaul
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Ground Zero
Year: 1998
Target: Mainstream
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Cola
Ad Title: RuPaul
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Ground Zero
Year: 1998
Target: Mainstream
none

With a soap box that simply reads "Say Something" as the focus of the campaign for the American rollout of Virgin Cola, there are many variations of political statements and silly setups as people get on top to deliver a message.

The camera moves up from the box, up the longest legs that can only belong to six-foot-plus tall RuPaul, wearing a tight black dress. She says, "What did you expect? A supermodel?" She then chuckles in a deep voice.

British billionaire Richard Branson, founder of all things named Virgin (Virgin Records was the first), is known for being both gay friendly and PR happy.

Branson is known for his PR stunts, including his repeated attempts to fly around the world in a hot air balloon, and donning a bride's wedding dress when he opened Virgin Bride in London.

Commercials for his Virgin Cola US rollout were the first male kisses in US television advertising.

Virgin has also been interested in the gay market for some time. Virgin Atlantic Airways was the first airline to advertise in American gay media and the company also sponsored NY's annual dragfest, Wigstock, in 1998.

none

Be the first to comment on this ad!
none


Sleeper
Company: Virgin Group
Brand: Virgin Atlantic
Country: South Africa
Region: Africa
Year: 2004


Who Couldn't Use Another 6 Inches?
Company: Virgin Group
Brand: Virgin Atlantic
Country: United States
Region: North America
Year: 2003


Gay Pride
Company: Virgin Group
Brand: Virgin Atlantic
Country: United States
Region: North America
Year: 1999


Exotic Dancer
Company: Virgin Group
Brand: Virgin Cola
Country: United Kingdom
Region: Europe
Year: 2001


Gay Marriage
Company: Virgin Group
Brand: Virgin Cola
Country: United States
Region: North America, US Regional
Year: 1998


Votre Culture
Company: Virgin Group
Brand: Virgin Megastores
Country:
Region: Europe
Year: 2007


Are You In The Best Hands?
Company: Virgin Group
Brand: Virgin Mobile
Country: United Kingdom
Region: Europe
Year: 2006


Christmahanukwanzakah Help Line
Company: Virgin Group
Brand: Virgin Mobile
Country: United States
Region: North America
Year: 2005


Happy Christmahanukwanzakah!
Company: Virgin Group
Brand: Virgin Mobile
Country: United States
Region: North America
Year: 2005


No Seas Normal
Company: Virgin Group
Brand: Virgin Mobile
Country: United States
Region: North America
Year: 2005


none

Submit An Ad Test An Ad Rate An Ad Post Comments