WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Sabre Holdings Corp. View Company Scorecard | Contact Company Brand: Travelocity.com Ad Title: Three Flight Attendants Business Category: Travel/Tourism Bureaus Media Outlets:
Print Country:
United Kingdom Region:
Europe Agency: St. Luke's Year:
2003 Target: Mainstream
A campaign meant to be campy, pink background included, it plays into the traditional stereotype of gay flight attendants. Each one poses as his own supermodel full of attitude, holding signs.
The campaign includes a commercial with more attendants.