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Levi's - Things Are Not Always As They Seem

Company: Levi Strauss & Co.
    View Company Scorecard | Contact Company
Brand: Levi's
Ad Title: Things Are Not Always As They Seem
Business Category: Fashion/Apparel
Media Outlets: Print
Country: Spain
Region: Europe
Agency: unknown
Year: 2001
Target: Mainstream
Ad Spotter: Isabel Prieto
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An attractive woman with makeup and jewelry winks and licks her lips next to the headline, "Las Cosas no siempre son lo que paracen." (English translation: Things are not always as they seem."

The implication is that the person is not female, a "joke" that rarely varies whenever a transgendered person is represented.

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Andrea James , Los Angeles, CA
Things are exactly what they seem. She’s a nice transgendered woman. I get tired of the idea that there is something false about someone expressing themselves in such a genuine manner.

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Year: 2000


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