WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Sprite - Train

Company: Coca-Cola Co.
    View Company Scorecard | Contact Company
Brand: Sprite
Ad Title: Train
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Japan
Region: Asia
Agency: Lowe Worldwide
Year: 2001
Target: Mainstream
Ad Spotter: Matt Redding
none

A steam locomotive chugs forward,
whistle blowing. Inside the engine room, two hunky men dressed in white athletic shirts with a green lightning bolt symbol (Sprite Japan's
symbol) are sooty from shoveling coal and hold hands. They shovel coal in the blazing hot interior as the train moves on.

A meaningful glance is exchanged between them as they sweat and so does a can of Sprite, covered with condensation.

The two coal shovelers are then shown out of the engine, showered and each holding a Sprite.

"Get cool, new Sprite," the announcer says. In the final shot, a can of Sprite is encased in a frame of ice, with the words "Dry Lemon."

This ad has a remarkably accepting, non-threatening depiction of a male couple in an unusual setting.

none

Be the first to comment on this ad!
none


Drinking and Driving
Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003


Grand Theft Coke
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2007


Coke Card
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Canada
Region: North America
Year: 2001


The Coca-Cola Company Proudly Supports the HRC
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country:
Region: North America
Year: 2004


Unexpected Aerobics Teacher
Company: Coca-Cola Co.
Brand: Fanta
Country: Spain
Region: Europe
Year: 2004


Dance Club
Company: Coca-Cola Co.
Brand: Fanta
Country: Argentina
Region: Latin/South America
Year: 2002


Not Quite Middle England
Company: Coca-Cola Co.
Brand: Malvern Mineral Water
Country: United Kingdom
Region: Europe
Year: 2003


Friendly Rivals/Popeye
Company: Coca-Cola Co.
Brand: Minute Maid
Country: United States
Region: North America
Year: 2001


The Sailor
Company: Coca-Cola Co.
Brand: Minute Maid
Country: France
Region: Europe
Year: 2001


Another Feel Good Moment
Company: Coca-Cola Co.
Brand: Mount Franklin water
Country: Australia
Region: Australia/New Zealand
Year: 2002


none

Submit An Ad Test An Ad Rate An Ad Post Comments