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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Monday, March 27, 2017

Kenneth Cole Productions
We All Walk In Different Shoes - Nina Poon & Robert Jason
North America
2008
United States

Québec Minister of Justice/Ministère de la Justice - Gouvernement du Québec
Femme
North America
2013
Canada

AliphCom
People Will Talk - Amanda Lepore
North America
2008
United States

Coalition for Lesbian and Gay Rights of Ontario
To Have & To Hold
North America
1994
Canada

American International Pictures
Some of My Best Friends Are
North America
1971
United States

Earth Chemical
Toilet Dance
Asia
2006
Japan

Human Rights Campaign
Dawn of a New Day
US Regional
2012
United States

Macy's, Inc.
First Comes Love. Then Comes Marriage.
North America
US Regional
2008
United States

Procter & Gamble Co.
TV Doctor
North America
2008
United States

Unilever
Inflate that Flat!
North America
2006
United States

Log Cabin Republicans
Freedom
North America
US Regional
2004
United States

Bianco Footwear
How To Double Your Collection - Women
Europe
2008
Denmark

Key West Business Guild
Pick Up a Few Things in Town
US National
2012
United States

Walt Disney Co.
Conditioning Coach
North America
2007
United States

PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
Parents
North America
2003
Canada

Commercial Closet Association

This Is Wholesome
Company: Mondelez International
Brand: Honey Maid
Region: US National
Country: United States
Agency: Droga5 NY
Year: 2014
Target: Gays & Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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