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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Sunday, October 22, 2017

Key West Business Guild
Pick Up a Few Things in Town
US National
2012
United States

Carton Rouge à l'homophobie
Red Card to Homophobia
Europe
2012
France

AFFA - Alliance for Full Acceptance
What if
US Regional
2012
United States

Target Corp.
Thomas O'Brien
US Regional
2007
United States

H.J. Heinz
Deli Mayo - "Mum" in the Kitchen
Europe
2008
United Kingdom

Orbitz
Bad Weather
North America
2006
United States

Bianco Footwear
How To Double Your Collection - Men
Europe
2008
Denmark

IKEA International
A Woman or Nearly
Europe
2002
France

California Lavendar Smokefree Project
Incredible Girl
North America
US Regional
1997
United States

Bianco Footwear
How To Double Your Collection - Women
Europe
2008
Denmark

Focus Features
Brokeback Mountain
North America
2005
United States

Mars Inc.
Balloon Frau
Europe
2001
Germany

Regione Toscana
Homosexual Baby
Europe
2007
Italy

neu.de
Ich liebe...
Europe
2007
Germany

IAC/InterActiveCorp
Vows
US National
2008
United States

Commercial Closet Association

Cheerleader
Company: Screenlife
Brand: SceneIt
Region: North America
Country: United States
Agency: unknown
Year: 2005
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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