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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Sunday, September 23, 2018

General Mills
Masseuse
North America
2005
United States

Campaign for Military Service
West
North America
1993
United States

Respect For Marriage Coalition
Respect for Marriage Coalition-Stowell
US National
2013
United States

Bianco Footwear
How To Double Your Collection - Boyfriends In Bedroom
Europe
2008
Denmark

Mecanismo Coordinador de Pais Argentina
Lucha contra SIDA (fight against AIDS)
Latin/South America
2006
Argentina

Nissan Motor Co.
Shift_LOVE at First Sight
North America
2006
United States

American International Pictures
Some of My Best Friends Are
North America
1971
United States

Kick It Out
Kick Homophobia Out of Football
Europe
2010
United Kingdom

Vodafone Group
Ex-Boyfriend
Europe
2006
United Kingdom

L'Oreal/Loreal
Bag Store/Kyan Douglas
North America
2005
United States

Coors Brewing Co.
Equality Is Refreshing
North America
2008
United States

Procter & Gamble Co.
Old Spice Red Zone
North America
2007


American Airlines
Right Person
North America
2007
United States

PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
Blanket
North America
2003
Canada

Alliance Atlantis
Everybody In Drag
North America
2001
Canada

Commercial Closet Association

Gay Marriage is Just Like Yours
Company: Equal Marriage.org
Brand: Equal Marriage.org
Region: Europe
Country: United Kingdom
Agency: in-house
Year:
Target: Gays
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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