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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Sunday, August 7, 2022

Marylanders for Marriage Equality
Julian Bond (Question 6)
US Regional
2012
United States

Comité français pour l'éducation à la santé (CFES)
Homosexual Couple
Europe
2000
France

Unilever
Tame that Frizz!
North America
2006
United States

Duskin Corporation
Mr And Miss Donut
Asia
2007
Japan

Progressive Casualty Ins. Co.
Rare Photo
US National
2012
United States

IAC/InterActiveCorp
Vows
US National
2008
United States

ICA Gruppen
Naked Cook
Europe
2007
Norway , Sweden

Pernod Ricard
Absolut Outrageous
US National
2012
United States

Nokia
Coffee Shop Date
North America
Europe
Asia
Australia/New Zealand
Middle East
2006
Finland

H.J. Heinz
Deli Mayo - "Mum" in the Kitchen
Europe
2008
United Kingdom

A&E Networks
Married In America
North America
2002
United States

ViacomCBS
Gay Pride
North America
2005
United States

Oyatsu Company
Kobo - Song
Asia
2007
Japan

Brinker International
Esera/Hawaii Steak
North America
2003
United States

News Magazines Ltd.
Love It!
Europe
2006
United Kingdom

Commercial Closet Association

Man, I Feel Like A Woman
Company: General Motors Corp.
Brand: Chevy Colorado Truck
Region: North America
Country: United States
Agency: Campbell-Ewald Advertising
Year: 2005, 2004, 2003
Target: Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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