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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Wednesday, August 16, 2017

Diesel
Individual
Europe
2000
United Kingdom

Alliance Atlantis
Queer As Folk promotion
North America
2001
Canada

Greater Phoenix Convention & Visitors Bureau
Free2BMe
US National
2012
United States

Kenneth Cole Productions
We All Walk In Different Shoes - Nina Poon & Robert Jason
North America
2008
United States

Equality California
Governor: Be A Hero
North America
US Regional
2005
United States

Procter & Gamble Co.
TV Doctor (Short)
North America
2008
United States

Bianco Footwear
How To Double Your Collection - Men
Europe
2008
Denmark

Regione Toscana
Homosexual Baby
Europe
2007
Italy

UNE-T/Council of the Youth of Spain/Consejo de la Juventud de España
Boys Kiss
Europe
2001
Spain

Gruppo Campari
The Secret
Europe
2005
Italy

No On 8, Equality for All
Samuel Jackson
US Regional
2008
United States

Headblade
Pursuit of Perfect Head
North America
2007
United States

Bianco Footwear
How To Double Your Collection - Boyfriends In Bathroom
Europe
2008
Denmark

Renault S.A.
Big Day
Europe
2012
France

Mars Distribution
Comme Les Autres Trailer
Europe
2008
France

Commercial Closet Association

A Message From Mother-8
Company: AIDS Project Los Angeles
Brand: AIDS/HIV Awareness
Region: North America, US Regional
Country: United States
Agency: AIDS Project Los Angeles in-house
Year: 1985
Target: Gays
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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