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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Tuesday, March 26, 2019

Samsonite Corp.
Ron Doud's Bag Is...
North America
1970
United States

Coca-Cola Co.
Drinking and Driving
Latin/South America
2003
Argentina

General Motors Corp.
Cadillac's Road to Success: Catherine Opie
US National
2008
United States

ICA Gruppen
Informationsfilm
Europe
2007
Norway , Sweden

Coca-Cola Co.
A Tip Of The Cap To You
North America
2008
United States

M.Y. San Biscuits
Tattoo
Asia
2001
Philippines

Orbitz
Halo
North America
2007
United States

Renault S.A.
Big Day
Europe
2012
France

Dodo Co.
Crowded Sidewalk
Asia
2002
South Korea

Los Angeles Tourism & Convention Board
Playful
US National
2013
United States

ICA Gruppen
En Officer Och Gentleman
Europe
2007
Norway , Sweden

Nycomed
Families
Latin/South America
2008
Brazil

Levi Strauss & Co.
Change
North America
2007
United States

Marriage Equality
Sinead's Hand
Europe
2009
Ireland

Mars Inc.
Carpet Store Serenade
North America
2006
United States

Commercial Closet Association

Tattoo
Company: Calvin Klein
Brand: Calvin Klein
Region: North America, US Regional
Country: United States
Agency: Calvin Klein in-house
Year: 1995
Target: Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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