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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Tuesday, May 22, 2018

TDC & TIH Invest A/S
One, For Everyone
Europe
2005
Belgium

Generalitat de Catalunya
Monetary Aids to Two Dads
Europe
2007
Spain

Avid Life Media
Chips Kiss
US National
2010
United States

Mecanismo Coordinador de Pais Argentina
Lucha contra SIDA (fight against AIDS)
Latin/South America
2006
Argentina

Unilever
Pop that Poof!
North America
2006
United States

Volkswagen
Welcome Wagon
Europe
2004
Germany

ICA Gruppen
En Officer Och Gentleman
Europe
2007
Norway , Sweden

Car Conveni Club
You'd Better Fix Your Car
Asia
2007
Japan

Phillips Van-Heusen
Country Girls
North America
US National
2008
United States

Rogers Wireless
Gay Couple
North America
2007
Canada

Dolce & Gabbana
Male Meeting
North America
2007
United States

Log Cabin Republicans
Freedom
North America
US Regional
2004
United States

A&E Television Networks
Married In America
North America
2002
United States

Kick It Out
Let's Kick Homophobia Out of Football
Europe
2010
United Kingdom

Unilever
Quench that Dry!
North America
2006
United States

Commercial Closet Association

Welcome change
Company: Smart Communications
Brand: Smart Communications
Region: Asia
Country: Philippines
Agency: Dentsu Jayme Syfu
Year: 2016
Target: Gays & Mainstream
AdRespect Score: 

Details
Commercial Closet Association

Join AdRespect

Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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