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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Friday, February 24, 2017

Michael Hill Jeweller
We’re for Love
North America
Australia/New Zealand
US National
2015
Australia , Canada , New Zealand

Ad Council
Love Has No Labels
US National
2017
United States

IAC/InterActiveCorp
Messy Girl
Europe
2016
United Kingdom

Kellogg Co.
My Perfect Bowl - Mark & Chris
Europe
2017
Ireland , United Kingdom

Lush Ltd.
Valentine's Day - Women's Bath
US National
2017
United States

Lush Ltd.
Valentine's Day - Men's Bath
US National
2017
United States

Lush Ltd.
#LushLoves
Australia/New Zealand
2017
New Zealand

Moneysupermarket.com Group
Epic Dance Off
Europe
2016
United Kingdom

Diesel
Make Love, Not Walls
Global
2017
United States

The Walgreen Co.
Three decades positive, one positive outlook.
US National
2017
United States

Fort Lauderdale Conventions and Visitor Bureau
All families rule.
US National
2016
United States

Key West Business Guild
Truly enlightened.
US National
2016
United States

Wells Fargo & Company
Sometimes the most important things you sign aren't in the office.
US National
2016
United States

Wells Fargo & Company
What you have is unique. Your financial guidance should be, too.
US National
2016
United States

Yum! Brands Inc.
Oh Myyyy
US National
2017
United States

Commercial Closet Association

The Mentalist Preview
Company: CBS Network
Brand: The Mentalist
Region: North America, US National
Country: United States
Agency: CBS Network in-house
Year: 2008
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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