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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Friday, February 24, 2017

Hyundai Kia Automotive Group
Toy Boy
Europe
2001, 2000, 1999
Sweden

IKEA International
Dining Room Table
North America
US Regional
1994
United States

Campbell Soup Co.
Horse Grooming
North America
2005
United States

Bass Hotels & Resorts
High School Reunion
North America
1997
United States

Calvin Klein
Brandon
North America
US Regional
1995
United States

Abercrombie & Fitch
Cuddling
North America
1996
United States

Abercrombie & Fitch
Shower
North America
2002
United States

Sara Lee Corp.
Joe Namath
North America
1974
United States

Unilever
Surprise
Europe
2004
United Kingdom

Diageo
Mess
Europe
1995
United Kingdom

PepsiCo
Sex Change
North America
2005
United States

IKEA International
Redecorate Your Life
Europe
1999
Spain

IKEA International
Living Room
North America
2006
United States

Volkswagen
Sunday Afternoon
North America
1997
United States

Dr. White's
How men would carry on if they had periods
Europe
1985
United Kingdom

Commercial Closet Association

Google Chrome: It Gets Better
Company: Google Inc.
Brand: Google Chrome
Region: US National
Country: United States
Agency: Bartle Bogle Hegarty
Year: 2011
Target: Gays & Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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