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Company: The North Face
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Brand: The North Face
Ad Title: Summer of Pride
Business Category: Fashion/Apparel
Media Outlets: Online Video
Country: United States
Region: US National
Agency: in-house
Year: 2022
Target: Gays


Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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This literally campy ad features Pattie Gonia (reference to Patagonia), wearing a silver camping tent as a hoop skirt in the moutains.

In his male self, he starts by saying "Nature lets you be who you are..." He snaps his fingers and he turns into his drag self, who adds in a stage whisper, "Even gay."


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