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Company: Ford Motor Co.
    View Company Scorecard / Contact Company
Brand: Ford Ranger Raptor
Ad Title: Very Gay Raptor
Business Category: Automotive
Media Outlets: Television
Country: Germany
Region: Europe
Agency: in-house
Year: 2022
Target: Gays & Mainstream
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Theme(s)

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Ford's Ranger Raptor Special Edition pickup truck got a comment on a Ford Europe social media post where someone homophobically said "Well... that's a cool car! -But that blue color is very Gay!! Hey Ford! Paint in BlackNGold or camo!"

So Ford went over the top in response, creating an actual "Very Gay Raptor" in real life and then this commercial.

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