Diageo, Marriage
To the tune of "Que Sera Sera," chefs put the finishing touches on a four-tiered wedding cake. A woman wearing her wedding dress rides in a white Mercedes limousine (complete with bow) next to a fellow in his tux as the song asks the questions, "When I was just a little girl, I asked my mother, 'What will I be? Will I be pretty? Will I be rich?"
The song continues, "Here's what she said to me: 'Whatever will be, will be.'" The woman steps out and walks into the room and down the aisle for her marriage.
She reaches the front, where her bride awaits. Then at the reception, in front of the cake, which now has two brides on top, the women kiss.
The tagline: "Every revolution starts with a splash of red."
The tagline seems to be a twist on a reference to war, here implying the brand name and that two women together are revolutionary.
It is an unabashedly positive portrayal, showing no negative connotations or implications for some guy who lost out to another woman. It is also disappointing and significant that the advertiser backed out of airing the commercial.
Beautiful work. It is a pity it was never aired.