SSL International plc/Sanoma Magazines, Bee

This humorous ad for an offbeat Belgian magazine shows a scholarly looking woman at a cafe who is besieged by a bee repeatedly hitting her mouth.

The commercial focuses on a special giveaway item for the publication -- fruit flavored condoms. At the end of the ad, a young man seated at another table is also attacked in his mouth by the fly, indicating that he, too, had a fruit flavored condom in his mouth.

It is a charming, inclusive ad, though it may not be as memorable for the magazine as for the condoms it is accompanied by.