WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

General Motors Corp., Showoff

Members:

In the backseat of a vehicle, a Jack Russell Terrier notices another dog pull alongside in a convertible. The other dog, an Afghan, is clearly female because its female owner is posh with long hair and the Afghan also has long, flowing hair.

Trying to impress the Afghan, the Terrier does all sorts of tricks, including juggling. While this is going on, the other vehicle leaves and is replaced by a black truck, this time with a bulldog in a spiked collar, whom we understand is male.

When the Terrier looks to see the results of his efforts, the bulldog winks... to which the Terrier makes an uncomfortable sound.

The ad could have played the same joke out with any change -- the car and Afghan were gone, another female dog or person is now watching, etc. -- and instead chooses a male dog (or is it a "Bulldog dyke"?) for a homophobic laugh.

User Comments
Ken Topham
Why is everyone so uptight about this ad? It is cute cute cute! Whether you are straight, gay or asexual! Good grief! Learn to laugh at funny stuff!!

Kelly
Why are Afgan hounds ALWAYS female? and bulldogs ALLWAYS male? There are female bulldogs and male afgan hounds!

Julie Anne Driver
I think this commercial should be given a higher rating because other ads on this site that are similar to this commercial have higher ratings. Then again, I also love bulldogs, so maybe I'm a bit prejudiced myself! :-)

Jerry Matiatos
This advertisement deserves a neutral rating! There is nothing negative about this advertisement! If we were in a similar situation and suddenly before we realized it the object of our lust moved on and was replaced with the opposite sex we would also be confused! Nothing More!

Max Shultz
This ad was ambiguous. The dogs could be percieved as straight, but one might also say the dogs are gay males: maybe the Jack Russell desired the effeminate Afghan "twink", and did not desire the manly bulldog "daddy." One might also say all three dogs were lesbians. Because of the ambiguity, maybe a "Neutral=", or "Gay Vague ?" rating is more befitting.