Fortunoff, Michael Musto
In this campy take on marriage, openly gay Village Voice gossip columnist Michael Musto dons wedding drag for retailer Fortunoff. The ads appeared only on outdoor phone and bus kiosks in New York City.
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Fredrick Bertz
Although this ad would be horrible if it was being placed in a general interest magazine or on bus stops in Peoria, IL, it is perfect for an outdoor New York ad. Everyone in New York knows how outrageous Michael Musto can be, and the gay marriage issue just isn't much of an issue there. People already generally know where they stand. Thus, it will tweek the feathers of some of those who dislike us, and our friends will laugh at the outrageous humor of it all.
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