Expressen, Sauna

Two men sit next to each other in a sauna, one who appears to have fallen asleep.

The other looks over between his legs and smirks, perhaps indicating the man was getting excited while he sleeps. But then as he looks again, he becomes more intrigued and leans forward to get a better look -- almost wanting to reach out.

At this moment, the man wakes to find the other leaning toward him and the first jumps back with embarrassment. The other finally nods forward, indicating that it's okay, and the first man leans forward again -- to remove the newspaper from the guy's lap so he can read.

The tagline: "The most read paper in Sweden."