WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Coca-Cola Co., Shine

Members:

2022 Television 100% Report A Problem

This one ad is one of six in the “Nourish Every You” campaign, which has six campy spots and each ad aligns with one of the vitaminwater flavors.

Gay singer Lil Nas X announces, "My skin is getting reptile," while flashing sparkly fingernails. Answering a matching sparkly cell phone, he says to the caller, “I need you.” With help from an assistant, he turns into Glamazonian You.

Company
Coca-Cola Co.
Brand
vitaminwater
Industry
Non-Alcoholic Beverages
Media Outlet
Television
Country
United States
Region
US National
Agency
Wieden + Kennedy
AdRespect Themes

Racial Diversity

Real LGBTQ+ Person

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