WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

ASDA Stores Ltd., Slay It

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Drag performer Jabarii enters a traditional British pub at Christmas clutching a long coat. She then throws off the coat to reveal a sparkly dress and struts NYC ball style, suddenly backed up by other dancers, to the delight of everyone.

Asda's George clothing brand donated £100,000 in 2021 to Diversity Roles Models to support them to end LGTBQ+ bullying in schools.

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