WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

GLSEN / Ad Council, That's So Gay - Cashiers

Members:

2008 Television 100% Report A Problem

Two young female cashiers are behind the register in a store.

EMMA: Are you going out tonight? JULIA: I can’t. My parents say I have to go home right after work. EMMA: Uhh, that’s so gay. JULIA: It’s totally gay.

A mom-type of customer overhears them as she walks over.

CUSTOMER: That’s so Emma and Julia. EMMA: What do you mean “That’s so Emma and Julia?” CUSTOMER: You know, when something is dumb or stupid, you say, “That’s so Emma and Julia.” EMMA: Who says that? CUSTOMER: Everyone. (Said matter-of-factly.)

The announcer says, "Imagine if who you are were used as an insult. When you say “that’s so gay” do you realize what you say? Knock it off."

Company
GLSEN / Ad Council
Brand
GLSEN
Industry
Nonprofit/NGO (gay)
Media Outlet
Television
Country
United States
Region
US National
Agency
Arnold Worldwide
AdRespect Themes

Consciousness Raising

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